Golden Gate Ventures


Public Relations Manager at Grana
Hong Kong, HK
GRANA was launched in October 2014 and has since successfully established itself as one of Asia’s leading eCommerce, direct-to-consumer apparel startups. With its obsession with directly sourcing and making quality apparel, the brand has succeeded in securing US $16 million in seed and capital funding since launching, shipping to 67 countries within 2-5 days from its headquarters strategically located in Hong Kong.

We are now looking for an enthusiastic, strategic PR hustler to join the marketing department where you will be reporting to the Head of Brand and working directly with the CEO. As a startup company, it’s important that you can work within a team, autonomously, be proactive and are solutions focused to support the needs of the marketing team as well as the business.
Key Responsibilities

Develop and direct communication strategies and key messages for GRANA aligned to business, product and marketing plans
Manage monthly PR & Events budget, invoice payments, contract agreements with finance and legal team
Manage and brief US agency to localise and execute communications for the brand aligned to marketing & business roadmap
Host bi-weekly agency catch-up calls to manage agency activity and share business updates for planning with US team
Review and approve media and celebrity gifting targets from US PR agency
Develop and distribute press releases for business announcements or new collection launches and manage local translation
Crisis and issues management
Manage and facilitate all media enquiries, develop responses via email Q&As and industry commentary for CEO
Pitch product placement and brand profile opportunities. Manage and attend all interviews for CEO and develop briefing documents
Establish, build and maintain media relationships across HK and SG
Update master media list for business, retail, startup, fashion, lifestyle and event media
Update media kit on a quarterly basis with branding team
Manage and track seeding program
Review, organise, manage, attend speaking opportunities for CEO. Develop presentations and bios when required
Liaise and manage business partner and investor relations, i.e case studies, testimonials, partner press releases, video testimonials or TVCs
Daily media monitoring and tracking sessions, engagement, shares, conversion and revenue

A PR professional with 4 – 6 years of experience working in house and / or agency PR side
Bachelor’s Degree related to Communications
Understanding of the eCommerce and apparel industry in Asia
Proven experience working in a fast-paced environment
Proven track record of creating positive impact on business through PR and communications strategy
Excellent communications skills, written and spoken in English. Strong Cantonese written and spoken is preferred
Extremely well-organised, methodical and efficient, with a positive attitude
Creative and strategic thinker
Able to identify communication opportunities
Strong MS Word skills; PowerPoint, Excel, Keynote, Mac proficient
At Grana, we're rethinking everything to create the best online shopping experience in the world; that objective starts from within as we build our own team. We don't care much for titles or the usual way of doing business, we care about finding people who share our vision and have a passion for taking on challenges and seeing results, all in a fun, dynamic, and rewarding environment.

Grana team members should:
· be passionate about quality products
· be action-oriented and results-driven
· enjoy working with teams
· be a self-starter
· bring fun into their work
· want to make the world a better place

We offer competitive salary packages, health benefits, and a generous vacation policy.

So now it’s on you - do you have what it takes? If so, we’d love to hear from you.