Golden Gate Ventures


Marketing & Growth Lead at Homage
Singapore City, SG
Are you passionate about impactful products that people love and that make a real difference in people’s lives? Are you a marketer who’s entrepreneurial at heart and loves working in fast paced environments? Do you want to be an early employee at a well-funded startup where you can make a huge difference?
About Homage:
Homage is a complete home care solution that combines the curation and training of care professionals with smart technology to provide on-demand home caregiving to seniors, allowing them to age at home with comfort, dignity, control and grace. Using a web and mobile technology platform, Homage efficiently matches care recipients with qualified care professionals and schedules caregiving on a flexible basis to provide recipients with home nursing care and assistance with daily activities. Homage works with both private clients and public organizations alike to provide high quality caregiving to seniors.
Job Description:
We are looking for an experienced marketer to manage the day to day marketing activities and long term marketing strategy for Homage. This position will be responsible for setting a strategy and implementing activities for marketing, including Offline and Online Marketing, as well as being an essential success partner to the organizations Homage works with. This role incorporates all aspects of Homage marketing - including setting the overall marketing strategy, identifying and sharing the right success stories, creating relevant and meaningful presentation content, driving the right mix of events in the market, identifying and creating the most appropriate set of marketing collateral and more.

Work closely with the Homage co-founders, manage initiatives, partner with sales and cross functional partners to deliver scalable stories that demonstrate the value of Homage to potential customers and caregivers
Plan and develop thought-leadership materials designed to enhance our industry and customer’s understanding of our industry’s problem, Homage’s solution and value proposition, as well as Homage services
Develop innovative online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel
Develop marketing collateral that can be used by our sales and operations teams to promote and educate clients/partners on new products/features to engage clients/partners
Work closely with cross-functional counterparts to ensure product cohesion and scalability for advertising messaging, campaigns and product launches


· BA/BS degree preferred
· At least 3 years and above of relevant professional experience
· Demonstrated success in developing or leading promotional and marketing strategies in an internet and/or advertising environment
· Good working knowledge of the advertising, promotion, and marketing industries in Singapore
· Love hacking together innovative ways to drive growth and customer acquisition. Functions as an active participant, demonstrates reliability and communicates constructively as a strong team player
· Excellent communication skills in English - written, verbal and presentation (Proficiency in Chinese/Malay a plus)
· Experience supporting and enabling a sales organization in addition to spearheading cross-functional projects
· Good with numbers and loves using data to drive marketing decisions
· Experience in a marketing role at a startup or healthcare a plus
In other words,
- You are a natural storyteller - you know how to distill a complex movement into a simple, compelling story, whether in 140 characters or 4 min video.
- You have great empathy and are able to see the story from every character's perspective
- You understand the world today doesn't care about what you have to say, it cares about what they think is worthy of hearing
- You are proficient with social media, and you are a natural evangelist: you like to share news of great things with your friends
- You communicate well, in writing or in person
- Direct (digital) Marketing experience (SEM, FB, Mobile, etc.)
- Graphic design and HTML skills a plus
- Experience and existing network with media relations a plus
- You work well with teams
- You thrive in a startup environment
- You are an avid reader of all things related to marketing and branding.
- Not required but we would love it if you include a link to a writing sample or personal portfolio