Golden Gate Ventures

Careers

Car Category Manager at Carousell
Hong Kong, CN
The car category manager is responsible for kick starting the growth of the car categories on Carousell in Hong Kong. We have had impressive growth in the General Classifieds categories and now we are having a strategy shift to go into new verticals of our business (i.e. Cars, Properties, Jobs and Services). We already have thousands of sellers within our community that list cars and the Car Category Manager will be responsible for increasing the number of users, items listed, traffic, transactions and revenue in these categories.



Responsibilities

Acquire new Carousell users in the Cars Category

Identify market segments where there are opportunities for Carousell to grow it’s userbase and run targeted marketing campaigns and partnerships to build a larger user base to drive activity in the categories
Initially run direct sales to acquire car users/listers to ramp up our presence in this new category
Work with digital marketing & brand and communications teams to drive integrated acquisition campaigns
With support from analytics team, identify brand funnel opportunities and set up appropriate plans to improve conversion through the funnel

Engage Carousell users to list, chat and transact within the Cars Category

Plan and utilise owned channels (Email, App push messages, In-app pop-ups, Special collections, Marketing message, Groups, blog) to drive more listings, chats & transactions in the categories
Run campaigns for existing users to drive growth objectives



Drive revenue growth within the Cars Category

Increase adoption of revenue products within the category
Increase engagement and advertising opportunities from larger user base and more engaged user base



Monitor and identify opportunities for growth

Track and understand the market landscape, including competitors
Take learnings from market research and user interviews and identify opportunities for growth



Requirements

2+ years of sales experiences in running direct sales to help build up this category
Able to build, self-manage and sale a pipeline built from scratch
Passionate about the world of online buying and selling
Depth of understanding the car category and the 1st and 2nd hand buy/sell behavior in HK
Quick learner who can adapt to a fast-paced and often unpredictable working environment.
Experience running partnerships and integrated marketing campaigns
Creative and comfortable with pitching unconventional ideas to market Carousell to our target demographic
Excellent command of English and Chinese (Cantonese is required but Mandarin is bonus in written and spoken