Golden Gate Ventures

Careers

Marketing Executive, TW at Carousell
Taiwan

We are now looking for highly talented marketing executive. This is a rare opportunity to become a founding and critical member of a rapidly growing, well-funded startup. You will primarily be responsible for driving consumers to use our online platform to buy and sell pre-loved items.

This is a role for an intelligent, motivated self starter to develop their marketing career and help make us a household name in Taiwan.

You will:

 Social Media & Digital:

  • Responsible for social media & digital content for Taiwan
  • Develop and execute the day-to-day social media content calendar & create content that drives engagement and quality traffic to Carousell TW
  • Develop as required blog production & content, in app banners, T&Cs for campaigns, voucher creation and tracking
  • Develop relevant copies for performance marketing campaigns (e.g. FB, IG)
  • Tracks metrics, reports weekly/monthly/annually on results, and makes continuous improvements and adjustments to digital campaigns.
  • Monitor external social media content relevant to the Carousell brand

Marketing:

  • Support the country team to develop a deep understanding of our customer base. Help identify where there are opportunities to accelerate acquisition and reduce churn across different demographics & locations and execute plans against these opportunities
  • Execute on the monthly marketing campaign calendar
  • Support the country team with all day to day tasks, projects, events and campaigns
  • Prepare copy writing for promotion materials in both Chinese and English, including but not limited to website, email, advertisement, flyer, etc
  • English to Chinese translation work
  • Keep on top of marketing admin requirements such as purchase orders and invoices 

You have:

  • 2-4 years of working experience from both in-house and agency, doing offline and online marketing.
  • Chinese fluency (written and spoken)
  • Able to communicate in English (written and spoken)
  • Exhibit high degrees of creativity to support ideation of marketing campaigns that appeal to a diverse range of customers in Taiwan
  • Equally happy to be on the streets driving a street activation campaign and being in the office looking at customer cohort numbers and coming up with actionable, data-driven insights
  • Proven ability to successfully develop and execute major multi-channel marketing campaigns
  • Experienced in a high growth consumer oriented startup
  • Ability to use photoshop and similar designing tools