Golden Gate Ventures


Brand Manager at MoneySmart

MoneySmart Group was established in 2009 and is South East Asia's leading personal financial portal. Whether it is personal finance education or aggregation and comparison, our goal is clear: Empower consumers to make their best personal finance choices. Over the past 9 years we have put the power of choice back into the consumers’ hands and we are just getting started. On the back of a Series B funding in June 2017 and growing success, MoneySmart is now focused on expanding marketing investments into growing the MoneySmart brand in SG.


Your mission is to drive the growth of the MoneySmart brand into a household name in Singapore, where consumers who think of anything related to personal finance will think of and visit MoneySmart first. This can be accomplished through the delivery of successful brand campaigns that will clearly position the MoneySmart brand in the minds of all Singaporeans. You will be an active participant in devising and influencing brand strategy and bringing it to life by planning and executing brand campaigns/tactics.

In a Nutshell

  • Own the MoneySmart brand in Singapore. It will be your baby
  • Be an active input into the evolving brand strategy at a group level
  • Develop a deep understanding of consumers in Singapore especially in the space of personal finance. Understand their needs, wants, motivations and tensions for all things personal finance
  • Identify brand campaigns and tactics that will grow the MoneySmart brand and yield business returns in the long run
  • Bring to life campaigns with fun, unconventional storytelling or compelling messages  that will deliver cut-through in a cluttered advertising environment
  • Deliver omni-channel plans that will deliver optimal reach and frequency across set campaign duration
  • Manage day to day campaign operations and performance with an external agency partner
  • Be accountable for all brand investments - Assess the effectiveness of spends across media, brand and business metrics via effective measurement solutions and reporting
  • Plug into other marketing and product teams to ensure consistency of brand experience across other campaigns and touchpoints


  • Minimum 4 years of direct or relevant experience in brand marketing
  • Employs data and insight led approach to problem solving, decision making and marketing
  • Proven track record of delivering unconventional yet successful online and offline brand campaigns
  • Strong understanding of multi channel reach based media planning
  • Meticulous, attention to detail and expert project management skills
  • Breadth of exposure across complementary marketing functions such as performance marketing, content marketing, public relations, and design
  • Proven success in a cross-functional working environment

Cultural Competencies

  • Build a positive team and family spirit
  • Engage, disagree and commit
  • Be humble
  • Do more with less
  • Always pursue learning and growth
  • Stay hungry and take ownership